FASHION GOLD’S PROTECTIVE PRE-POO is a deeply hydrating pre-shampoo treatment that protects your hair from breakage and dryness before washing. It detangles, boosts shine, and leaves strands soft, smooth, and easier to manage on wash day.
KEY RESULTS
Protects dry, damaged, and chemically treated hair before washing, helping lock in moisture, reduce breakage, enhance softness and shine, and maintain smooth, healthy-looking, frizz-free hair.
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BENEFITS
FASHION GOLD'S PRE-SHAMPOO TREATMENT creates a protective, moisture-locking barrier that helps shield hair from dryness and damage during cleansing. Designed for dry, damaged, chemically treated, and keratin-treated hair, it helps reduce breakage, improve manageability, and support healthier-looking strands.
This lightweight formula enhances softness, boosts natural shine, and makes detangling easier without weighing hair down. By preparing the hair before washing, it helps maintain hydration, control frizz, and promote smoother, more resilient hair with every use.
THE SCIENCE
Powered by advanced cationic technology, this pre-wash treatment forms a protective layer around the hair fiber, helping reduce damage caused by cleansing surfactants while still allowing effective cleansing. This unique balance helps preserve the hair’s strength, smoothness, and overall hair health without causing buildup.
Enriched with Baobab Oil and Shea Butter, its lipid-rich formula helps lock in moisture, strengthen the hair cuticle, and improve softness, shine, and manageability. Ideal for dry, damaged, chemically treated, and keratin-treated hair, it leaves strands hydrated, protected, and easier to manage after every wash.
HOW TO USE
Apply PROTECTIVE PRE-POO to dry hair, focusing on the mid-lengths and ends, starting approximately 10 cm from the scalp. Leave on for 2 minutes to help create a protective moisture barrier before cleansing.
Rinse thoroughly and follow with FASHION GOLD Post-Progressive Shampoo to enhance hydration, improve frizz control, and support healthier, smoother, and more manageable hair with every wash.
INGREDIENTS
Baobab Oil, Shea Butter.
For more ingredients, read the label or the packaging.
