FASHION GOLD’S PROTECTIVE PRE-POO (pre-shampoo treatment) shields and hydrates hair before washing, reducing damage and dryness while leaving strands soft, shiny, and tangle-free.
KEY RESULTS
Protects dry, damaged, and chemically treated hair before washing by locking in moisture, reducing breakage, enhancing softness, and helping maintain smooth, healthy-looking, frizz-free hair.
#HairProtection #FashionGold
BENEFITS
FASHION GOLD'S PROTECTIVE PRE-POO is specially designed for dry, damaged, and chemically treated hair, providing a protective pre-wash treatment that helps preserve the hair's natural moisture barrier. Its nourishing formula helps prevent dry ends, breakage, and the dull appearance often caused by frequent washing and harsh cleansers.
Enriched to promote softness, shine, and improved hair manageability, it leaves hair feeling silky, healthy, and easier to detangle. Ideal for keratin-treated and color-treated hair, this essential pre-shampoo step helps maintain smooth, hydrated, and healthy-looking strands with every wash.
THE SCIENCE
This advanced pre-shampoo treatment features cationic technology, using positively charged molecules to create a protective layer around the hair fiber. This helps reduce damage caused by cleansing surfactants while still allowing effective cleansing, preserving the hair’s strength, smoothness, and overall hair health.
Enriched with Baobab Oil and Shea Butter, it forms a nourishing lipid barrier that helps lock in moisture, improve softness, and enhance shine. Unlike many pre-wash treatments, it helps prevent buildup, allowing conditioners and masks to perform more effectively while leaving hair hydrated, manageable, and healthy-looking.
HOW TO USE
Apply the PROTECTIVE PRE-POO Lipid Shield to dry hair, focusing on the mid-lengths and ends, starting approximately 10 cm from the scalp. Leave on for 2 minutes to help protect the hair fiber and lock in moisture before washing.
Rinse thoroughly and follow with FASHION GOLD Post-Progressive Shampoo for enhanced hydration, improved frizz control, and healthier-looking, more manageable hair.
INGREDIENTS
Baobab Oil, Shea Butter.
For more ingredients, read the label or the packaging.
