The Fashion Gold Multifunctional Shampoo introduces an advanced formula, integrating high-permanece cleaning agents with nourishing and reconstructive ingredients. The effective cleaning agents remove impurities gently, while the natural açaí oil provides deep moisture to the strands. The reconstructive compounds found in the formula strengthen the hair structure, reducing damage and breakage, resulting in revitalized hair from root to ends.
BENEFITS
Advanced Cleaning: High-performance cleaning agents gently remove impurities, guaranteeing an effective wash.
Deep Moisturizing: The presences of natural açaí oil in the formula delivers an intense moisture to the hair, leaving it soft and malleable.
Hair Reconstruction: Rebuilding compounds strengthen the hair structure, reducing damage and breakage, resulting in revitalized hair from the root to tip.
Optimized Basis for Treatment: It plays a crucial role in establishing an optimized basis for the subsequent treatment, guaranteeing even more effective results with Fashion Gold Hair Care System.
THE SCIENCE
The mode of action of a traditional shampoo involves the opening of the hair cuticle during the wash due to its highly alkaline pH. However, the Multifunctional Shampoo is formulated with intelligent active ingredients the are able to open and close the cuticles without causing damage to the internal structure of the strand, known as the cortex. This is possible due to the presence of special ingredients that respond to the needs of the hair, keeping it healthy and minimizing damage, even while the cuticle is open.
HOW TO USE
- Apply the Multifunctional Shampoo to wet hair;
- Massage it in until it forms a lather;
- Rinse and repeat;
- Then apply the mask from the Fashion Gold Hair Care System based on the needs of the hair.
INGREDIENTS
Ceramides
Provide thermal protection by evenly distributing heat from styling tools like flat irons and blow dryers. Help reduce heat damage, dryness, and breakage. Add smoothness and shine for a healthier-looking finish.
Hydrolyzed Keratin
Easily absorbed keratin that strengthens the hair structure, repairs damage, improves elasticity, and helps rebuild the cuticle. Especially beneficial for chemically treated hair.
Volume Control Polymer
Forms a coating around the hair to control volume and frizz, maintaining shape and definition. Improves manageability and helps hairstyles last longer.
Essential Amino Acids
Key building blocks for strong, healthy hair. Strengthen strands, prevent damage, boost elasticity, support growth, and aid in moisture retention.
Conditioning Peptides
Moisturize and soften the hair, making detangling easier. Strengthen the structure of the hair and help reduce breakage and damage.
D-Panthenol
A form of vitamin B5 that delivers deep hydration. Makes hair softer, more flexible, and resistant to damage. Adds thickness and volume.
