Exo Cromatech® Shampoo is a post-color treatment shampoo, designed to gently clean the strands, preparing them to receive the fourth layer of protection. Its sulfate-free formula removes impurities without overly opening the cuticles, helping preserve the hair’s moisture barrier, protect against fading, and strengthen the hair fiber.
BENEFITS
- Gently cleanses, without removing the fourth protective layer.
- Preserves color and prevents premature fading.
- Keeps moisture and nutrients within the hair fiber.
- Protects against environmental damage such as heat, pollution and frequent washing.
- Free of aggressive sulfates, ideal for color-treated and highlighted hair.
- Stronger and softer hair with intense shine.
- Free of animal-derived ingredients.
- Free of parabens and petrolatum.
- Sulfate-free.
THE SCIENCE
EXO CROMATECH® is an innovative technology that creates an added layer of protection around the hair strand, helping to preserve color, maintain hydration, and prevent damage. It works through exosomes – microscopic particles that bond to the hair with the help of ions – forming an invisible film that helps prevent the color from fading quickly, and protect the strands from heat, pollution and frequent washing.
Hair is composed of three layers: the cuticle, cortex and medulla. Exo Cromatech® technology acts on the cuticle and the cortex – where the exosomes attach – and stimulates the formation of a fourth protective layer. This new barrier helps to lock the pigment and moisture in the strand, keeping the color vibrant and hair healthier for much longer. Additionally, this added layer strengthens the hair fiber, preventing the hair from weakening or dry out over time. Thus, the Exo Cromatech® technology acts as an invisible shield, protecting the hair from fading and moisture loss, leaving it stronger, shinier and with vibrant color that lasts for much longer.
Recommended: For color-treated or highlighted hair.
HOW TO USE
Apply to a wet scalp, massaging until it forms a lather. Rinse thoroughly and repeat if necessary
INGREDIENTS
Exo Cromatech®: Keeps the color vibrant, strengthens the strands, protects against oxidation, locks in moisture, locks in pigment, and ensures healthier and stronger hair with lasting shine.
Purified Rice Seed Extract: Protects the strands against UV rays, enhances and keeps the color vibrant, preventing fading and dryness.
Color Protection Agent: Creates a protective film around the strands, preserving the color for longer and preventing fading.
Phytantriol: Strengthens the hair fiber, ensuring resilience and preventing color fading.
Heat Protectant: Offers protection against heat, preserving the health of the strands and keeping moisture locked in.
D-panthenol: Deeply moisturizes, adding shine and softness to hair.
Hydrolyzed Wheat Protein: Forms a protective layer that locks in moisture, keeping the strands hydrated and looking healthy.
